CONNECT THOSE DOTS BOOK
(The Understanding)
This is where you start to understand the thinking behind the Connect Those Dots Growth Framework®.
If the song helped you feel the pattern behind connected growth, this book helps you see your business differently and understand why the connections between your dots matter.
Because once you start seeing what isn't connecting, you can start asking a much more useful question...
What's not connecting?
Let Me Be Clear About What This Book Is
This is not a tactics book, a marketing playbook, or a collection of ideas to try.
Connect Those Dots gives you The Understanding behind the Connect Those Dots Growth Framework® and a completely different way of looking at customer growth.
It helps you see the Clarity, Trust and Delivery dots already sitting inside your business, understand why the connections between them matter and start recognising where something isn't connecting.
Not by giving you another list of things to do, but by changing the way you look at the growth activity you already have.
This book gives you the mechanic mindset and the understanding that has shaped more than 25 years of real-world customer growth experience and helped influence over £1bn in revenue.
Everything inside it comes from lived experience, not theory.
Why I Wrote This Book
For twenty-five years I have worked inside real businesses. Not as an observer, but as someone accountable for growth.
Again and again I saw the same thing...
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Businesses adding more when they didn't need more.
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Replacing things that were already working.
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Chasing tactics because growth felt unpredictable.
What I saw instead was simple...
The growth opportunity was often already sitting inside the business. The problem was that the right dots weren't connecting.
This book exists to help you start seeing your business differently.
Not by asking...
What else do we need?
But by asking a much more useful question...
What's not connecting?
What This Book Actually Gives You
This book is designed to give you The Understanding.
Not the complete implementation process, but the thinking that helps you start seeing customer growth differently.
It is designed to help founders, franchise leaders and established businesses understand why growth problems are often connection problems and why adding more isn't always the answer.
Inside Connect Those Dots, I guide you simply through how to...
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Understand why growth feels harder than it should.
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Adopt the mechanic mindset that changes how you see your business.
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Start recognising the meaningful dots already sitting inside your business.
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Understand the role of Clarity, Trust and Delivery.
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See why every dot needs to connect.
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Look at those connections through the eyes of your customer.
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Start recognising what's not connecting.
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Find the one thing getting in the way.
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Understand why making one connection stronger can change what happens next.
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Keep your dots connected as your business grows.
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Understand why everyone inside your business owns a dot.
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See why connecting your dots matters even more in an AI world.
Each chapter builds on the one before it.
Not by giving you more tactics to implement, but by helping you see your business through a different lens.
By the end of the book, you should find yourself looking at the things already sitting inside your business and asking a much more useful question...
What's not connecting?
Who This Book is For
Who This Book isn't For
This book is written for founders, business owners, franchise leaders and established businesses who know there is more customer growth sitting inside their business, but cannot quite see what is getting in the way.
You are already doing plenty.
The answer might not be to do more.
It might simply be that the right dots aren't connecting.
This book was not written for people chasing the next shiny tactic or looking for another list of things to do.
It was written for people willing to look at their business differently and question whether adding more is really the answer.
Because sometimes the biggest growth opportunity isn't something new. It's already sitting inside your business.
It just needs connecting.
A Personal Word Before You Decide
I did not write Connect Those Dots to give you something clever or another collection of tactics to try.
I wrote it because I have spent more than twenty-five years seeing businesses add more when the real growth opportunity was often already sitting right in front of them.
Sometimes your business doesn't need more.
Sometimes you just need to see it differently.
This book exists to give you that understanding. To help you recognise the dots already inside your business, see why the connections between them matter and start asking...
What's not connecting?
About The Author
The book is written by Mark Preston, Customer Growth Partner, author, speaker and creator of the Connect Those Dots Growth Framework®.
Everything inside this book comes from lived experience. From more than twenty-five years working inside real businesses and being accountable for customer growth.
It is the thinking that has helped influence over £1bn in revenue.
Not theory.
Real businesses. Real growth. Real experience.
Book Details
Grab Your Copy
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Title: Connect Those Dots: This is where your growth unlocks
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Author: Mark Preston
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Format: Paperback & Kindle (Amazon)
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Availability: Global (Amazon)
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Publisher: Independently published
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Publication date: 5 Jan. 2026
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Language: English
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Print length: 182 pages
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ISBN-13: 979-8242704879
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Item weight: 186 g
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Dimensions: 12.7 x 1.04 x 20.32 cm
If customer growth feels harder, noisier or more complicated than it should, Connect Those Dots will help you start seeing your business differently.
Because sometimes the answer isn't to add more.
It's to understand what's already there, how it connects and start asking...
What's not connecting?
Available globally on Amazon in paperback and Kindle formats.