THE CONNECT THOSE DOTS SONG
This is where it starts. Before frameworks, workshops, books, or before explanation.
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The Connect Those Dots song exists because some things are easier to feel than they are to explain, and growth is one of them.
Listen to all three versions of my Connect Those Dots single on your favourite music platform...
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Why a song exists at all
For years I stood on stages, in rooms, and inside businesses trying to explain the same thing...
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Why growth feels harder than it should.
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Why doing more keeps producing less.
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Why nothing looks broken, yet nothing quite moves.
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Again and again I saw the same reaction. People understood the words, but they felt the truth somewhere else.
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So I stopped trying to explain it first and I chose to let you feel it.
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That is why the song exists. Not to teach, persuade or to impress, but to recognise.
What this song is really about
Every business is made of dots. Every single one. You are a dot. Your brand is a dot. Your product, your service, your story, your team, your systems... All dots.
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Most people believe growth comes from adding more tools, tactics, and noise, but dots alone do not create growth.
Connections do.
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A dot on its own is just information. A dot connected with purpose becomes transformation.
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That moment, when things finally click into place, when clarity aligns with trust, and trust aligns with delivery, that is what this song captures.
What I want you to do while listening
Do not analyse it, break it down, or take notes. Just listen...
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Notice which lines feel familiar.
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Notice which ones make you pause.
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Notice which ones feel uncomfortable.
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That reaction matters, because if something in this song lands, it means you already know the truth.
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Your business is not broken. It is just disconnected.
The Connect Those Dots Song Lyrics
Every business is made of dots.
Every single one.
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You are a dot.
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Your brand is a dot.
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Your product, your service, your team, your story – every single ‘thing’ about your business - all dots.
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A dot is anything that shapes how the world sees you, trusts you, chooses you, and stays with you.
But here is the part most people never realise.
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Your dots do not create growth - Your connections do.
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Because a dot on its own is just information.
A dot connected with purpose becomes transformation.
That is why the real breakthroughs happen the moment you...
Connect Those Dots - This is where your growth unlocks.
Most founders think they need more.
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More tools, more tactics, more noise, more content.
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But... more does NOT mean growth.​
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More without connection creates confusion.
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More without alignment creates chaos.
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More without a framework creates waste.
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I have spent twenty-five years in the trenches working with thousands of businesses from local independents to national networks to franchise systems that went from tens of locations to hundreds.
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Across every one of them I saw the same pattern.
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They were not broken. They were disconnected.​
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A brilliant offer with a weak message - lost.
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A strong brand with no trust - ignored.
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A passionate team with scattered direction - stuck.
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The dots were never the problem... The gaps between the dots were.
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And... the moment those gaps closed, the moment clarity aligned with trust, and trust aligned with delivery - everything moved.
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This is the dot connector framework behind more than a billion pounds in profitable revenue generated - not through more effort, but through smarter connection.
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It is simple.​
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When your dots work alone... your growth is random.
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When your dots work together... your growth is predictable.
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And that is why the shift is so powerful - the moment you…
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Connect Those Dots - This is where your growth unlocks.
There are three dots every winning business connects first.​
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The clarity dot... who you are and what you stand for.
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The trust dot... why anyone should believe you.
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The delivery dot... the proof that back up your promise.
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When clarity, trust, and delivery connect... your entire digital ecosystem snaps into place.​
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Your message sharpens.
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Your visibility strengthens.
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Your conversions rise.
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Your momentum returns.
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This is not magic. This is not theory.
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This is connection. Deliberate. Structured. Aligned.
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Everything you need for growth is already inside your business.
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It is just sitting there as dots waiting for you to discover and join them.
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And the moment you do, the moment you choose connection over chaos, clarity over noise, alignment over activity - that is the moment your world shifts.
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So, if you remember one thing from today - let it be this.
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Connect Those Dots - This is where your growth unlocks.​
Song credits
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Artist and songwriter: Mark Preston
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Co-artist and music producer: Roy Smoothe
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Record label: Smoothe Mixx
A short reflection before you move on
You do not need to understand everything yet or agree with every line. You just notice what stayed with you, because everything else in Connect Those Dots builds from this shared language and shared feeling.
This simple truth.
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Growth does not unlock through more effort. It unlocks through connection, and now that language is set, you are ready for what comes next.