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Connection Map Checklist Tool

Once you have completed the Dot Order Flow Builder and you are clear on the order of your dots the next question is simple. Do those dots actually join together in real life. The Connection Map Checklist helps you answer that without guessing.

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You paste in your ordered dots from the previous tool. Then for each one you answer one question. What happens next from here. You write down what really happens today not what you want to happen. Then you choose how that connection feels. Is it a clear natural step. Does it lead nowhere. Does it jump too far ahead. Does it force people to work things out on their own.

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As you work through the list the checklist quietly builds a simple summary. You start to see where momentum flows and where it breaks. You notice which dots are doing their job and which ones are leaving people stuck looping or drifting away. Instead of a vague feeling that your marketing or journeys are not quite right you have a concrete map of your real world connections.

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The good news is you do not need any new content for this tool. You are just holding a mirror up to the path your customers already walk. The benefit is clarity. You walk away with a clear picture of your strong stepping stones and your missing or messy joins so the next changes you make actually fix the right problems.

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For full impact, use this tool on a desktop device.

Real life connection map

The below connection map checklist is based on one of Mark Preston's (the creator of Connect Those Dots) businesses.

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EndorseHQ - The Trust Conversion Platform - Turn your trust into new customer revenue growth.

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Ordered Clarity Dots

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Homepage headline

  • Next: Visitor scans headline and sub headline then scrolls

  • Feeling: Clear natural step

Sub headline

  • Next: Visitor scrolls or clicks product overview

  • Feeling: Clear natural step

Product page

  • Next: Visitor browses features and screenshots then clicks use cases

  • Feeling: Clear natural step

Industry use case summaries

  • Next: Visitor jumps to pricing

  • Feeling: Jumps too far ahead

Pricing page

  • Next: Visitor bounces or clicks demo

  • Feeling: Leads somewhere unclear

Demo request page

  • Next: Visitor submits form or leaves

  • Feeling: Forces people to work it out

Pitch intro statement

  • Next: Shown in sales call not website journey

  • Feeling: Leads nowhere

Sales deck overview

  • Next: Visitor sees trust evidence and uplift stories

  • Feeling: Clear natural step

LinkedIn company profile

  • Next: Visitor clicks website again or follows content

  • Feeling: Leads somewhere unclear

About page

  • Next: Visitor reads story then exits

  • Feeling: Leads nowhere

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Ordered Trust Dots

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Customer logos

  • Next: Visitor scrolls to quotes or case stories

  • Feeling: Clear natural step

Review quotes

  • Next: Visitor clicks case stories

  • Feeling: Clear natural step

Case stories

  • Next: Visitor scrolls to uplift metrics

  • Feeling: Clear natural step

Third party testimonials

  • Next: No direct next step

  • Feeling: Leads nowhere

Recorded endorsements

  • Next: Visitor exits or looks for pricing

  • Feeling: Leads somewhere unclear

Screenshots of live implementations

  • Next: Visitor looks for proof or demo

  • Feeling: Forces people to work it out

Founder validation statements

  • Next: Visitor leaves to LinkedIn

  • Feeling: Leads somewhere unclear

Competitor switch stories

  • Next: Visitor checks pricing

  • Feeling: Clear natural step

Pilot programme results

  • Next: Visitor checks uplift data

  • Feeling: Clear natural step

Trial to paid uplift data

  • Next: Visitor clicks demo

  • Feeling: Clear natural step

Renewal success data

  • Next: No clear path

  • Feeling: Leads nowhere

Sales team endorsements

  • Next: Only shown during sales call

  • Feeling: Leads nowhere

Analyst mentions

  • Next: Visitor exits to search category

  • Feeling: Jumps too far ahead

Conference talk clips

  • Next: Visitor exits to YouTube or event site

  • Feeling: Leads somewhere unclear

Advocacy contributions

  • Next: Internal loop not external path

  • Feeling: Leads nowhere

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Ordered Delivery Dots

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Onboarding walkthrough

  • Next: User activates trust capture

  • Feeling: Clear natural step

Activation dashboard

  • Next: User configures placements

  • Feeling: Clear natural step

Implementation support sessions

  • Next: Placements deployed

  • Feeling: Clear natural step

Integration documentation

  • Next: User completes work then bounces

  • Feeling: Leads somewhere unclear

Live chat onboarding

  • Next: User completes questions then exits

  • Feeling: Leads somewhere unclear

Feature release announcements

  • Next: User reads and moves on

  • Feeling: Leads nowhere

Analytics reports

  • Next: No direct next step

  • Feeling: Leads nowhere

Customer success check ins

  • Next: Renewal conversations

  • Feeling: Clear natural step

Renewal review conversations

  • Next: Contract signed

  • Feeling: Clear natural step

Case study capture workflow

  • Next: Asset created but no journey link

  • Feeling: Leads nowhere

Advocacy request flow

  • Next: Story submissions

  • Feeling: Clear natural step

Founders club calls

  • Next: Strategic deployment advice

  • Feeling: Clear natural step​

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Connection Summary for EndorseHQ

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  • Clear natural steps: 18

  • Dots that lead nowhere: 10

  • Dots that lead somewhere unclear: 9

  • Dots that jump too far ahead: 2

  • Dots that force people to work it out: 3

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>>> Move forward to the Customer Journey Builder >>>

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