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Dot Inventory Board Tool

Most people like you already have plenty of customer growth dots. The trouble is they sit scattered across your business with no way to see them together. Just imagine finally gathering every clarity dot every trust dot and every delivery dot onto one page before arranging how your customer journeys really work.

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The Dot Inventory Board gives you a simple organised space to collect all your dots. You add each place you explain who you are and what you do. You add each place you prove people can believe you. You add each place you deliver the experience you promise. The board then shows your clarity trust and delivery totals so you can immediately see which areas feel strong and which are thin or missing.

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What happens next is powerful. When all your dots are visible you can start to join the spaces between them. That is where customer growth lives. One small movement in the right place can improve many other dots without any extra effort or complexity.

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If you have ever felt you need new marketing or more content there is a good chance you are missing a dot you already have. The Dot Inventory Board lets you find it. It helps you avoid the mistake of adding more before organising what already exists. It also prepares you for the journey building stage where you map how people move through your business in real life rather than how you hope they move.

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The good news is the board saves locally on your device so you can return at any time during the book or workshop. Before you make your mind up ask yourself one simple question. How would you feel if your customer journeys were built from a clear inventory instead of guesswork.

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For full impact, use this tool on a desktop device.

Real life dot inventory

The below dot inventory list is based on one of Mark Preston's (the creator of Connect Those Dots) businesses.

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EndorseHQ - The Trust Conversion Platform - Turn your trust into new customer revenue growth.

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Clarity dots

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  • Homepage headline (Turn your trust into new customer revenue growth)

  • Sub headline (The Trust Conversion Platform)

  • Product page (How EndorseHQ collects displays and distributes trust assets)

  • Pricing page for startups growth and enterprise

  • About page (Why trust conversion matters to modern revenue teams)

  • Demo request page (Clear CTA for walkthrough)

  • Sales deck intro (Revenue impact from trust assets)

  • LinkedIn company profile clarity

  • Pitch statement (Turning trust into revenue is easier than creating demand)

  • Industry use case clarity for B2B software buyers

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Trust dots

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  • Customer logos

  • Case stories with outcomes

  • Review quotes

  • Third party testimonials

  • Recorded endorsements

  • Sales team adoption stories

  • Industry analyst mentions

  • Screenshots of real implementations

  • Founder validation statements

  • Competitor switch stories

  • Pilot programme results

  • Trial to paid uplift data

  • Renewal success data

  • Conference talk clips

  • Advocacy contributions from happy users

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Delivery dots

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  • Onboarding walkthrough

  • Activation dashboard

  • Integration documentation

  • Implementation support sessions

  • Live chat onboarding help

  • Customer success check ins

  • Feature release announcements

  • Analytics reports on trust asset performance

  • Renewal review conversations

  • Advocacy request flow

  • Case study capture workflow

  • Founders club calls for deployment strategy

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>>> Move forward to the Dot Order Flow Builder >>>

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