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Digital Growth System Owner Sheet Tool

Once you have completed your Dot Connecting Framework Summary Sheet you know how growth actually works in your business when all the dots connect. The next question is ownership. Who protects the framework. Who updates the proof. Who reads the journey. Who measures momentum. Who keeps the system alive when things get busy. Chapter twelve makes this shift very clear. Growth stops being a project and becomes a system. This sheet is where that handover happens.

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You document the name and purpose of your digital growth system then assign ownership to the people or roles who guard the clarity dots the trust dots and the delivery dots. You define the operating rhythm that keeps the system active rather than forgotten. Finally you decide how success is read. Not vanity numbers. Not noise. The few measures that tell you the system is doing its job.

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The benefit is control. Most businesses rely on ideas. Very few own a system that compounds momentum month after month. When you fill out this sheet you create a foundation that survives new hires busy seasons and shifting markets because the system has an owner and the owner knows what to protect.

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For full impact, use this tool on a desktop device.

Real life digital growth system owner sheet

The below digital growth system owner sheet is based on one of Mark Preston's (the creator of Connect Those Dots) businesses.

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EndorseHQ - The Trust Conversion Platform - Turn your trust into new customer revenue growth.

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Business or product


EndorseHQ The Trust Conversion Platform

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Framework or system name


The Trust Conversion Growth System

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What this digital growth system is here to do


Convert trust into new customer revenue by placing proof before commitment and confirming outcome after purchase.

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Ownership map

 

  • Framework guardian: Chief Growth Officer (Mark Preston)

  • Clarity dots owner: Chief Growth Officer (Mark Preston)

  • Trust dots owner: Chief Executive Officer (Rich Hickson)

  • Delivery dots owner: Chief Executive Officer (Rich Hickson)

  • Measurement and reporting owner: Chief Growth Officer (Mark Preston)

  • Tools and platform owner: Chief Executive Officer (Rich Hickson)

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Other key owners or partners


Not recorded

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Operating rhythm


Weekly habits that keep dots alive:

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  • Review key journey for friction

  • Refresh one proof asset

  • Update stakeholder summary if needed

  • Check uplift metrics

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Monthly or cycle review:

 

  • Review demo lift journey trust assets and approvals flow

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Quarterly or seasonal reset:

 

  • Reassess uplift assumptions refresh case stories and confirm stakeholder clips

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How we handle exceptions:

 

  • Change requests reviewed against core growth principle and Trust Conversion Framework

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Success measures for this system


Core growth measure one: Demo requests from key journey

  • Target or direction: Increase by 25 percent in six months

Core growth measure two: Conversion from demo to customer

  • Target or direction: Increase from 20 percent to 30 percent

Core growth measure three: Time to first proof of value

  • Target or direction: Reduce by two weeks over the next year

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How we read these measures


Momentum outranks traffic. Proof outranks clicks. Stakeholder certainty outranks attention.

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>>> Move forward to the Connected Growth Scaling Planner >>>

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