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Dot Connecting Framework Summary Sheet Tool

Once you have completed your One Page Fix Plan you have proven you can improve growth without noise or theory. The Dot Connecting Framework Summary Sheet is where you take that practical discipline and turn it into something lasting. Instead of a collection of fixes you now define the fixed truths rules and protective dots that make growth work in your business.

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You document your core principle. You lock in the clarity trust and delivery dots that must never be removed. You describe the simple rules that govern how dots join together and where they sit in the journey. You set the checks that future ideas must pass before they get added. The result is not a slogan or a model. It is a working framework that explains how momentum is created protected and maintained.

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The benefit is permanence. Teams change markets shift and ideas come and go but the framework stays true. It protects what matters and removes the temptation to reinvent on a whim. Most people search for tricks. Most people chase tactics. The businesses that compound growth connect their dots and then defend the connections. This sheet helps you do exactly that.

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For full impact, use this tool on a desktop device.

Real life dot connecting framework summary

The below dot connecting framework is based on one of Mark Preston's (the creator of Connect Those Dots) businesses.

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EndorseHQ - The Trust Conversion Platform - Turn your trust into new customer revenue growth.

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Framework name


The Trust Conversion Growth Framework

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Our core growth principle


Momentum increases when proof appears before commitment and delivery confirms the promise in public.

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Fixed truths that must always stay true

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  • We convert trust not clicks

  • Proof must be provable and relevant

  • Stakeholders need clarity before price

  • Price makes sense after uplift not before

  • Delivery must reinforce earlier claims

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Locked clarity dots

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  • Who this is for

  • What it does

  • Category in plain language

  • Simple uplift explanation

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Locked trust dots

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  • Case stories

  • Before and after uplift metrics

  • Stakeholder summary

  • Risk reducers for demo requests

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Locked delivery dots

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  • Activation support

  • First win confirmation

  • Early value reporting

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Connection rules that must always hold

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  • Clarity before trust

  • Trust before price

  • Price before commitment

  • Delivery confirms trust

  • First win confirms delivery

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How we place dots in the journey

 

  • Discovery shows the category and who this is for.

  • Decision shows proof and uplift.

  • Purchase requires certainty and alignment.

  • After purchase confirms outcome publicly.

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Questions we ask before adding or changing a dot

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  • Which connection does this strengthen?

  • Does it support clarity trust or delivery?

  • Does it improve momentum or add friction?

  • Does it belong before or after price?

  • Does it protect our core growth principle?​

 

How we protect the framework as we scale

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  • Proof assets get refreshed quarterly

  • Stakeholder summaries remain standardised

  • Delivery reporting stays visible early

  • No new dots added without connection checks

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>>> Move forward to the Digital Growth System Owner Sheet >>>

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